The way we were: December 1937

Published: 10:47AM Nov 13th, 2012
By: Richard Rosenthal
Despite the build up of tension in Europe, motorcycle trade began to enjoy better times with a rise of almost 20% in sales in two years. Official figures confirmed the total sales of all makes and types of motorcycles for 1935 were 46,311 rising to 56,077 by close of play on December 31, 1937. Of the British makers BSA sold over 19,000 machines worldwide.
The way we were: December 1937

BSA was on a sales roll before the war

Why was the year’s Exeter Trial held in January of the following year? That was the question asked in the car and motorcycle Press. Publishers carried in their December issues details of the 1937 event, which would be held January 7-8, 1938…

Logic of sorts applied insomuch as traditionally the Exeter was held on the Friday and Saturday night following Christmas.

In 1936, Christmas Day fell on Friday, thus the first Friday and Saturday following Christmas Day were January 1-2, 1937.

All of which has some logic to it, but how the 1937 event became to be run on 7 and 8 January 1938 seems to defy the same logic as the first Friday and Saturday after Christmas would have been Friday December 31, 1937 and January 1, 1938. Puzzling, eh?

Responses to “The way we were: December 1937”

Current Issue: August 2015

Issue August 2015

Rare Beauty: Motoborgo V-Twin
Fast & Fun: Ducati MK3 Single
EVENTS: Bikeshed; Montlhery; Landsdowne round-up; ASI Motoshow
The Civilised Soldier: Army model with impeccable manners
PLUS: Velocettes on track; The Kreidler racer; Post-war Triumphs; Dutch Harley museum collection

PLUS:

Buy this issue now

• Next issue on sale: August 7, 2015

Issue 42-08

Issue 42-08
August 2015

Where legends come to life

Subscribe and get this issue

Buy it now facebook Sample on-line

Other News

Century-Old Pierce To Go Under The Hammer At Hampshire Bike Auction

Century-Old Pierce To Go Under The Hammer At Hampshire Bike Auction

A RARE American motorcycle will be up for grabs when a new auction of vintage, veteran and classic machines makes ...

Read More »

Agostini To Lead Star-Studded Parade At Cadwell

Agostini To Lead Star-Studded Parade At Cadwell

Giacomo Agostini returns to Cadwell Park this July 25-26 to take part in the International Classic meeting, and he will ...

Read More »

View all...

Advertisements

Related magazines:

The Classic MotorCycle MSL Magazine Twist & Go magazine

 

Use our handy tool to find your nearest stockist!
Find your nearest Stockist

Advertising Deadline:

September issue - July 17, 2015

October issue - August 14, 2015

Book advertising here

Next Issue Out:

August 7, 2015