Mixed bag of print ads to keep you on your toes - some bikes, some accessories. Lodge's spark plugs seem to impress a despatch rider (below), distinctively orange-coloured Instant Gasket was peppered in the motorcycling press and Firestone had created a new Diene RUBBER-X compound which was safe, smooth and long lasting.
Ad focus: Lodge spark plugs 1944
A naval despatch rider says:
I am writing to you of my high praise for Lodge plugs. I have been a Naval D/R for over three years and my machine fitted with Lodge plugs has given the very best service, both in the Desert and in the landings in the Sicilian campaign.
It was hard going for both machine and Rider and sea water often covered the exhaust but not once did the Lodge plugs let me down; they will always be included in my kit.
Wishing you every success
Naval Despatch Rider